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The WMMS Coffee Break Concerts were booked by Denny Sanders and hosted by Len "Boom" Goldberg, Debbie Ullman, and later, Matt the Cat.The concert series continued on well into the 1990s and early 2000s, albeit much less frequently.Metro Media found major success with progressive rock at KMET/Los Angeles, KSAN/San Francisco, WMMR/Philadelphia and WNEW-FM/New York, but low ratings and revenue in Cleveland led the company to drop the format at WMMS by May 1969.The station first turned to adult contemporary, then Top 40, big band and finally the Drake-Chenault automated Hit Parade '69.A federal offense, the act nearly cost WMMS its broadcasting license.
WHK-FM became one of a handful of commercial stations in the country to try that format, many of which were owned by Metro Media.
The WMMS Coffee Break Concert was a weekly music-interview show broadcast live from the station's studio, and later with an audience at the Agora Ballroom.
Warren Zevon, John Mellencamp, Lou Reed, Tim Buckley, Peter Frampton, and a host of others performed on the program over the years, recordings of which are still widely available as bootlegs.
The WMMS studios are located at the former Centerior Energy building in the Cleveland suburb of Independence, while the station transmitter resides in neighboring Seven Hills.
The WMMS call letters first referred to an owner – "Metro Media Stereo" – but have since taken on a variety of other meanings.EC horror comics, Fritz the Cat, Rocky and Bullwinkle, and Looney Tunes – all served as inspirations for the "bird of prey with attitude" concept.